There has been an abundance of coverage on the impact of the millennial generation. Everything from how they are shaping the global economy, driving innovation and making a social impact on the world. There’s good reason for all of this: millennials have emerged as the largest generation in many key markets. In the US, for example, millennials now total 75.4 million, surpassing the 74.9 million baby boomers.

Born between 1980 and 2000, the first cohort of this generational class is well settled in the workforce. As more join the ranks, millennials are demonstrating the power in their numbers by redefining how, where and when people work.

Armed with essential skills, qualifications and talents, companies are vying for their attention. In their pursuit, they are introducing superfluous perks to their offices – ping pong tables, sleeping pods and catered lunches. As enticing as these amenities are, much of what millennials want can be found in advancing technologies.

Tech-infused upbringing

Millennials and the generation that follows them have been raised with easy and ready access to technology. Much like the television was a staple in homes for Gen Xers, the computer and mobile devices are common household appliances for many millennials.

This tech-infused upbringing has made technology table stakes. A recent study co-commissioned by Dell and Intel found that 42% of millennials would quit a job because of poor tech access and 82% of them consider tech access when deciding if they should take a job. This group is not simply looking for run of the mill technologies, it is high technologies, like the internet of things, augmented and virtual reality, and artificial intelligence (AI) assisted technologies, that are the biggest motivators at work for 63% of 18 to 34 year olds.

Mobile, productive and capable workforce

Access to advanced technologies is not merely a result of millennials’ penchant for the newest and sleekest tools. Instead, it is a means to engaging in a mobile, productive and capable workforce.

Millennials do not fear that machines will overtake their jobs. Instead, 62% believe artificial intelligent technologies will help make their jobs easier. It will encourage more open and frequent collaboration with their colleagues and enable them to make valuable contribution to projects and assignments all the while supporting their flexible approach to working.

Committed to being a serious market player

Millennials, unlike other generations, are fully aware and accepting of our tech-fueled future. After all, they are the ones pushing for it. So for them, working for a company that invests in the technologies that will differentiate them in the market, clearly indicates a company’s commitment to remaining relevant and competitive in an evolving economy.

These are the companies that millennials will flock to, bringing with them their skills and talents. An offshoot that in today’s tough talent market can provide added competitive advantage.

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