Virtual reality may be generating most of the buzz today, but another major tech shift looms much closer on the horizon: machine learning.

The technology has already made inroads with the public through platforms such as Amazon’s Echo and Google’s Deep Dream Generator. But its influence will extend beyond voice-controlled speakers and AI-enhanced art, effecting a sea of change for businesses of all sizes. It will be a few years before we witness machine learning’s breakthrough moment, but it’s coming — and it will change everything.

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